What do I sell? This is a very critical question that I get asked very often. Yes there are loads of people out there who have obtained all the right online marketing tools, they have learned all the concepts and techniques of online marketing, yet they don`t know what to sell. Yes they keep shuffling along from program to program hoping to strike it rich somewhere. They loose a lot of money along the way to ultimately get disillusioned.
Business may be slow at present but there are certain products that have been an instant hit even in this slump. I have closely analyzed various such products and followed several of them right from their birth to discover certain common traits.
I am not sure about the ethics involved here but I do know one thing: It is a must need on the Internet. Without powerful writing, you will not succeed even if you are giving out free gold. A popular example being the experiment conducted by some marketing gurus. They advertised to give out $100 bills free. There was no response because the writing was not compelling/ convincing enough.
Though I don't profess to be an advertising guru', yet there are certain things I have learned the hard way while advertising my own website and Newsletter.
Net Marketers Beware! Change is in the air. As you all know, on the net change is the golden rule. The all supreme law that spells success of all shapes and sizes. If you are able to harness it, you can ride high on the waves of change and grab your niche fortune.
Trust is that one single factor that in itself can propel your business empire beyond limits.
No. This is not another article about attention grabbing, interest generating ads.
Just the other day I was on the verge of sending out my weekly Newsletter, when some intuition kicked in and made me click again on a featured profile. Whoops! the website was offline and I was left with absolutely no way of contacting that client, because the email address was centered to the domain name. Well I stopped that feature just in time to wait for the client to get back to me.
Target Your Customers. Yes zero down and pinpoint with accuracy. Grab them.
Have you noticed how a particular combination of shops always tend to cluster together, usually within easy access of a major consumer center. Say you will have a grocery store right next to a bake shop, a hair salon, maybe a pizza parlour or even an ice cream corner, a toy store etc. Simple they are all feeding off one another. Their customers are usually the same set of people. Say you go for groceries [a basic need], then your kid starts hankering after a toy. OK lets get her one. Oops it is lunch time. How about a pizza n ice cream?
Here are 10 basic 'must do' steps for small home based webmasters like you and me:
1. Trade mark all your slogans, logo, ultimate selling proposition etc. by putting a TM sign [For example: The House of Viral e-BooksTM ]. This also gives you a touch of `class` and creates a brand image for you.
2. Put a Copyright notice and date (Copyright [C] 2002 Your name) on all your creations, articles, sales letter, web pages etc.
If you have had the chance to attend the matriculation ceremony while embarking upon any graduate program or upon graduation, you will recall that Hippocratic oath... Yes precisely that oath you took with your right hand raised, wearing that cool gown and hat. Shining faces. Pride in your voices. Your hearts beating wildly with great expectations, hope and determination...
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