When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone.
The theory that I'm presenting in this article is based on a variation of the Myers-Briggs Type Indicator and Kiersey Temperament Sorters.
You often read advice from industry experts along the lines of "using tags as they were meant to be used" and limiting your use of advanced programming techniques in order to make your site accessible.
Recently, I needed to purchase some specific promotional materials. No problem, I thought, I'll find a source online.
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from another industry that makes it easier to understand.
Both search engines and customers love fresh, updated information. Some people groan at the thought of having to work so hard at adding new content, but it's not as complicated as you think!
Many website owners put the cart before the horse- anxious for search engine traffic and rankings, the first thing they do once their site is complete is buy a "submit to 1,000 search engines for $29" service. Unfortunately, what they receive is a tenfold increase in e-mail spam but no increase in search engine traffic.
Web site marketing is about getting people to your site, then convincing them to take action: buy, join, subscribe, read more, etc. I'm going to give you the secret to unlocking the potential in your website. Right now. Absolutely for free. (Of course, if you WANT to send money, feel free to do so! ;-)
Read the advice on SEO boards and tutorials these days and you will find a lot of information about linking. There are debates and "facts" on whom you should link to and whether reciprocal links are good or bad. The reality is that the Web is made up of links and you should link to sites that your users will find helpful.
Linking is a hot topic these days -- anyone with a Website and an interest in search engine traffic knows that you have to get some good incoming links in order to be found in the search engines. However, most people are a little lost when it comes to landing them.
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