According to The Luxury Institute's latest WealthSurvey, "The Wealthy and Web 2.0", wealthy online consumers ( average income $287K and net worth just over $2 million) are flocking to social networks.
I spoke today at a session at Search Engine Strategies in New York City. Even though we were the second-to-last session on the last day of the show our session was very well attended.
The concept of opinion leadership - that 90 percent of the world is influenced by the other 10 percent - came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing. In that early study opinion leaders are defined as people who are more influential within their social networks than others. Isn't that interesting - within their social networks. The more things change the more they stay the same.
In a recent post about who is in the conversation John Batelle says that while the online conversation has very obvious benefits for the users, one of the troublemsome spots has been how do we keep it going and still pay the rent? Or the hosting, in this case.Most writers who have a following online write because it's a passion. Readers/viewers come back because the content is compelling and they value the conversation.
In this MSNBC interview the Snr. V.P. of Network Solutions covers what any business needs for page one search rankings.
The complaint I hear most often at search and social media conferences is that while the content of the sessions is excellent, it's at a high-level and very general. They want specifics. What can I do right now, how do I get started? is the question I often get asked.
This session was perfect for folk who want the nitty-gritty, tactical view.
Todd Parsons of BuzzLogic, one of the main players in the field of online reputation management, was the first speaker.
He set the stage with these stats:
If you thought you had Marketing 101 down pat, it's time to think again.
Greg Jarboe of SEO-PR started the trial over at Search Engine Watch, taking all proponents of the SMR to task and declaring that social media releases are a meatball sundae - a phrase from Seth Godin's new book on marketing.
Brrr! I am off to Chicago in the morning to speak at SES. Temperatures below freezing and snow already on the ground. For a little African lizard like me used to blazing heat it's way too cold. I bought myself some thermal underwear and pulled out my down parka and off I go.
SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae. In his words It's about the internet and new marketing and the fourteen trends that change everything.
