Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
An online community could be a chat room, e-mail discussion list, discussion forum or other technologies that allow groups of people to communicate at your web site.
1. Create a memorable logo and slogan to brand your business on the internet. When they see your slogan or logo it will remind them of your business.
1. Stay In Touch
Stay in contact with customers on a regular basis. Offer them a free e-zine subscription. Ask customers if they want to be updated by e-mail when you make changes to your Web site. After every sale follow-up with the customer to see if they are satisfied with their purchase.
1. Automate your online business to save extra time for marketing and advertising. You could use auto- responders, time saving software, etc.
1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy.
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