The following video is an excerpt from the 2007 Search Engine Strategies Keynote discussion between Danny Sullivan and Windows Live Chief, Steve Berkowitz. In this excerpt Steve Berkowitz explains that "it is not ever satisfactory not to be number one" in the search engine industry. He further explains that Microsoft's first goal is to reach critical mass from an advertising standpoint and how Microsoft's search platform will continue to evolve.
Part 2: Mobile Site Optimization
The question remains; how should you optimize a mobile web page? All of the presenters provided tips, but Cindy Krum’s presentation provided the majority of information. I listed a blend of the tips from all presenters below:
At the 2007 SES New York, Google's Shuman Ghosemajumder responds to the question: (abbreviated) "How is it possible for Google to identify click fraud when an aggressor utilizes rotating proxies?". Shuman responds by discussing the Clickbot A botnet case and how Google deciphered the click fraud in that situation. This video was taken during the "Auditing Paid Listings and Click Fraud Issues" seminar that took place on April 12, 2007.
The following is coverage of the Search Engine Strategies (SES) New York presentation called “Mobile Search Optimization” by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing.
In my review of today's SEO and search engine headlines I came across a few posts of interest that I would like to share with you:
Jakob Nielsen is an authority on usability; "the elegance and clarity with which the interaction with a computer program or a web site is designed" (Wikipedia). His tips are always worth reading and often worth implementing into your own website(s) whenever applicable.
The Association of American Publishers and the Authors Guild is none too happy with Google's plan to indiscriminately scan, index, and allow the searching of millions of books from libraries the world over and Microsoft is capitalizing on this rare chink in Google's armor.
Copyrighters are claiming infringement because Google is making advertising revenue from the results of book searches in the Google Book Search system. Here are all of Google's arguments that I found:
Yahoo has revamped its paid inclusion program and it appears to be the forefront of a push to revitalize this archaic submission format. More on the history of paid inclusion and my opinion later, for now let us review the changes.
What Does it Cost to Submit to Yahoo?
Google took a big step recently by finally allowing Canadian companies to become Adwords Qualified; a stamp of a approval previously denied to Google's ignored neighbors. Yes, that is ever so subtle bitterness you sense. Thankfully however I can begin to put to rest my ill will now that Google has come to its senses.
What does it take for a company to become Adwords Qualified?
Complete Question: "How about duplicate content for resellers where the manufacturer or producer of a product describes a product with technical details and so on. Do I have to rewrite text, create my own descriptions? Or is Google able to recognize that i have to use the original text from the manufacturer and not to punish me?"
iEntry 10th Anniversary
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