You're interested in RSS marketing, but there either seem to be so many options of how to do it or you've only ever come accross simple RSS feeds that just don't seem to be the approach you're looking for.
An integral part of getting the most from RSS is really understanding how RSS works as a technology --- basically understanding its structure and how to best use it to get more readership and better search engine rankings.
With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel and make delivering audio content via RSS profitable.
What do savvy marketers have to say about RSS? What are their top tips?
It's clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.
RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button.
We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data.
With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.
For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.
Contrary to popular opinion, RSS is not only good for delivering content from your blog, but has much more marketing and publishing potential.
