Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. The problem with most analysis on Twitter, though, is that it is limited by the minimal amount of data that Twitter collects. So, to fill the gaps, most reports do things like guessing gender based on real names or pulling data from keywords in people's biographic information.
This weekend is the celebration of the American Independence Day on July 4th and if you have ever lived or travelled to America on this date, you know that the day is typically celebrated with BBQs and fireworks. Across the nation, people get ready for traditions that have remained largely unchanged. As the big day dawns, though, there are several ways that social media and particularly social media tools on mobile devices could transform the day for the digitally connected - and offer a great promotional idea for the right brand in the process.
There is no hotel on Santorini that doesn't look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that are "tweaked" in some way to slightly increase their beauty, and the tricks that used to be only in the realm of tabloid photo editors are now available to us all.
There is a cliche that many people often share about history, and how it is written by the victors. The conquerors across the world, for the most part, are the ones who transcribed the history for others to read. We have terms like "revisionist history" to account for the fact that we realize the truth may be quite a bit grayer than those historical accounts we read lead us to believe.
If you are among the millions of Americans dreading the next few days until April 15th, you are not alone. Tax season is upon us and as every form of media conspires to remind you of the significance of Wednesday, whether you do your own taxes or not, you are likely feeling some pressure.
Sometimes I can't resist a post that will result in a few irate responses. This is likely going to be one of them. It is essentially about my distaste for something that I have seen far too many marketers blindly rely on ... age statistics. Just about every web site that tries to sell advertising reports on the age stats of their visitors. Television programs report on their ability to reach wide demographics whether it is the "coveted" 18-34 males or moms from 25-44. Let's face it ...
I just arrived at Blogworld Expo and am getting ready for a weekend of great bonding with more than a thousand fellow bloggers as well as two great sessions that I am looking forward to. My first is on a panel moderated by my friend Kelly Feller from Intel all about social media case studies from the real world.
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