WebProNews

Tweets Of Remembering 9/11

 Today is the anniversary of 7 years since 9/11 and there are signs all over that it is happening with a new memorial in DC being dedicated today and radio shows and TV programs all talking about the same thing here in the US. One of the most powerful commemorations is a meme that started up on Twitter and has been happening all day where people are taking 140 characters to share their simple stories of where they were 7 years ago when 9/11 happened.

How Exclusive Sponsorships Can Backfire

There is a myth in marketing today that many people blindly believe about sponsoring events ... that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let's look at the stories of a worldwide Olympic sponsor for whom the strategy of being an exclusive sponsor may not be such a good idea ... Visa.

The Secret Of #080808 And The Beijing Olympics

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over, through examples like attendees of four conferences finding one another to share an evening of Korean BBQ in NYC a few months ago, or finding someone to hang out with as you are travelling to a foreign city for business.

Getting Olympic Content On Your Blog

I just landed in Beijing and will be spending the next two weeks here as part of the promotional efforts for what I have previously called my dream project, helping Lenovo to promote its Voices of the Summer Games site that features 100 Olympic athletes blogging their journies to Beijing and experiences at the Olympics.

Start Sending Notifications Not Emails

How much of the email in your inbox fits into the category of a person or company notifying you about something?

Social Media And Advertising Campaigns That Should Retire

I've been speaking at a lot of events lately, and several focus on similar topics in social media or interactive marketing. One of the consistent problems with speaking at events like this is that there is a danger of using or hearing the same examples and stories over and over. As my volume of speaking increases, this is one of my big concerns ... that people will opt out of coming to hear me speak because they feel like they've heard my point of view before.

Use Addictomatic To Search Yourself

If you're among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions you. It's ok, you can admit it. As many of us build our digital profiles and publish content online, seeing who else is talking about us has become more than a voyeuristic thrill ...

New Communications Forum Discussion Questions

Today I will be moderating a panel at the New Communications Forum here in Santa Rosa, California which I'm particularly excited about because it's exactly the kind of juicy broad topic that I think can yield really interesting discussions.