You know the old saying about not criticizing someone until you walk in their shoes.
As a marketer, I'm fascinated by television commercials. One commercial I saw recently talked about how no one grows up wanting to be "average." That really shoved the right side of my brain into overdrive.
In the "technical" world of search engine marketing, we often get so tied up in optimizing our pages, getting our databases crawled, determining what's happening with Google's latest update, and building our link popularity that we think in much too linear a fashion.
It's a common occurrence. SEOs often spend countless hours trying to "break" a search engine's algorithm.
For years, search engine optimizers have included their important keyword phrases in ALT text for images, feeling confident that many of the search engines considered the contents of ALT text when determining relevancy.
I've long been an advocate of a form of online marketing that I personally call "article marketing." Yahoo! has recently added a layer to article marketing which is extremely exciting, and any one who uses the power of articles needs to take notice.
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines? Do you realize the power in that one simple statement?
Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies.
As you know, a Flash movie as the index page of a site has always been a major problem with search engine optimization. There's simply no content for the search engines to index.
We all hate e-mail spam, right?
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