The quick answer is, PR helps managers manage when it (1) moves business, non-profit, government agency and association managers away from a preoccupation...
As business, non-profit, government agency or association managers, what they'll tell you they DO know is, "PR is pretty much all about press releases, broadcast plugs, brochures and special events."
For many managers, talking about how to power up managerial public relations means talking about favored communications tactics such as press releases, broadcast plugs, special events and brochures.
When it comes to public relations, what can work best for you as a business, non-profit, government agency or subsidiary manager, is doing something meaningful about the behaviors of those key outside audiences of yours that MOST affect the department, group, division or subsidiary you manage.
As a business, non-profit, government agency or association manager, one way or the other (and sooner or later), you'll be paying for some kind of public relations results.
How could it when so many business, non-profit, government agency and association managers apparently believe public relations is all about creating some publicity by moving a message from one point to another using tactics like broadcast plugs, press releases and brochures?
As a business, non-profit, government agency or association manager, are you overly preoccupied with communications tactics like special events, broadcast plugs, press releases and brochures?
It's a happy day indeed when business, non-profit, government agency or association managers end their preoccupation with (and reliance upon) the simple mechanics of press releases, broadcast plugs and special events.
If you don't, it could be that those who do are actually preoccupied with moving messages from one point to another using simple tactics like broadcast plugs, brochures and press releases.
It's a tune all managers can sing. And the lyrics go like this: successful business, non-profit, government agency and association managers start their winning ways by doing something positive about the behaviors of the very outside audiences that MOST affect their operations.