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Articles by Richard Hearne
Singular or Plural Search Terms?
By Richard Hearne - Tue, 03/11/2008 - 9:19am.
So leaving the ‘SEO bullshit’ bullshit behind, here’s a serious non-bullshit post that anyone working in the transactional space should definitely read: Plural or Singular search terms?
Looking Back at PubCon
By Richard Hearne - Mon, 12/17/2007 - 1:11pm.
My mother always says that the longer you leave something the harder it gets… And realising that I haven’t really set foot on my blog in almost a month is kinda depressing. But it’s been quite a month… The Reds Hit Pubcon Myself and Dave decided to hit the annual webmaster pilgrimage better know as PubCon. Staged in Las Vegas, the event is one of the best known SEO conferences with a speaker line-up that includes virtually every well-known name in the SEM industry.
Euro Business Guide Scamming Again
By Richard Hearne - Mon, 07/02/2007 - 4:52pm.
I mentioned this before. I just cant understand how this crowd are still in operation. Total bunch of crooks:
Keep Wordpress From Overwriting .htaccess Rules
By Richard Hearne - Mon, 06/11/2007 - 3:24pm.
For as long As I care to remember I’ve been having issues with my Wordpress .htaccess file.
.htaccess file is a small Apache file that lets you do all sorts of funky things with requests made to your server. It’s also one of SEO’s best tools. I have a lot of custom 301 redirects set up, including a redirect which makes my site available only via the www subdomain.
User Generated Content for New CNN Show
By Richard Hearne - Tue, 06/05/2007 - 2:34pm.
CNN have introduced a new show called News To Me:
News Tags:
Search, News to Me, CNN, comments, News, content, Offline, Online, User Generated Content
Mountain or Molehill: Reporting Paid Links to Google
By Richard Hearne - Mon, 04/16/2007 - 11:13am.
Google has announced increased counter-measures will be put in place to neutralise the practice of buying links which game the ranking algorithms.
For many years webmasters and SEOs have indulged in buying links to boost the rankings of their sites in Google’s SERPs. This practice became especially prevalent as Google increased the link relevance in their ranking algorithm.
Google's Note This Feature
By Richard Hearne - Mon, 04/09/2007 - 3:49pm.
I noticed over the weekend that a new link has been added to Google’s search results:
Confusing Search Engine Bots?
By Richard Hearne - Tue, 04/03/2007 - 3:51pm.
There are two primary factors to getting a page ranked - discovery and relevancy. By and large, search engines are clever creatures, but the very best webmasters will always send out the right signals to gently guide the search engines, and in return receive great rankings for their content.
Search engines discover content using their bots (or ‘crawlers’), and determine relevancy (and by extension ranking) using advanced algorithms.
Will Unison.ie be Banned From Google for Cloaking?
By Richard Hearne - Fri, 03/23/2007 - 8:48pm.
A nice little find by Niall Donegan who discusses Unison.ie cloaking:
A prime example of this is Unison.ie. When searching for current Irish news it usually ranks fairly high on Google, however all the pages require you register first before you view them. The registration gives no advantage to people like me who just want to a quick look at the latest news. I suspect that I’m not alone and that lots of people will just go back and look for another site.
Blogspot and SEO
By Richard Hearne - Tue, 03/20/2007 - 10:42pm.
Well it never just rains. It has to pour. I made an offer of some free SEO reviews a while back and a nasty confluence of happenings has upset my apple cart.
But I’m going to try and get some advice out to a few more people now. And this is going to be the toughest task I’ve had in a while. You see it never dawned on me that so many folk would be on hosted blogs. Let’s just say that optimising Blogspot is not a straight forward task.
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