These days, it's not often that you hear anyone outdoing search giant Google on any playing field, but a recent American Customer Satisfaction Index (ACSI) report has seen Yahoo! take top honors in terms of customer satisfaction.
Search engine giant Google has released another enhancement to its AdWords advertising platform which will allow advertisers to get a better understanding of their campaigns' performance. The new impression metrics are akin to traditional advertising's "Share of Voice" measurements.
The latest search share report (qSearch analysis) by ComScore presented no major surprises, with search engine giant Google forging further ahead, and would-be competitors falling further behind. Overall, search continued its remarkable growth, increasing over 11 percent from May 2006.
Local search is a hot topic at the moment and now the focus is moving beyond just getting a local listing for your business. With major search engines like Google and Yahoo! displaying local listings in the main search results, the challenge for businesses is to get their local listing ranking above competitors. Below I look at some of the factors that can help your business improve its local ranking.
"Google ranking this and Google ranking that"... it's all everyone talks about. But a recent report by Infospace highlights the need for online businesses to focus their search engine optimization efforts across more than just Google.
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