After years of poor performances and publicity turmoil, the powers that be at Yahoo! are embarking on one of the company’s most import brand overhauls.
Are the rumors true? Reports have emerged that Redmond based tech giant Microsoft is set to slash its global workforce, as the pressure of the current financial crisis takes hold.Last month, speculation started that Microsoft was looking to cut its staff early in the New Year, with unconfirmed reports suggesting several thousands of employees would start 2009 looking for new jobs.
The countdown is on. Only a handful of sleeps until 2009 and of course the predictions are flowing thick and fast. The experts are gazing into their crystal balls and sharing their visions for 2009 in terms of search, social, online, mobile and marketing in general.I've pulled together a list of the best predictions I've uncovered so far and detailed them below. (if I've missed any - share them via our comments, and I'll add them in).
The first major micro-blogging casualty has emerged over the past week. Pownce, a Twitter-like lifestreaming service, announced it was closing its doors (figuratively speaking) mid-December.
Mozilla, the makers of Firefox internet browser (the only notable competitor to Microsoft's Internet Explorer), has extended its deal with Google - meaning the search giant will continue to be the default search engine on all its Firefox installs until 2011.
That's right - 9 million US mobile users turned to their mobiles to make purchases. Not just to research where to buy, but to actually burn a whole in their credit cards via their cell phones.Nielsen Mobile detailed the new report, which sees purchasing of goods and services via mobile phones on the rise. And guess which gender likes spending more via their mobiles. Wrong - it's men. 4.9 million men vs 4.3 million woman indicated they have made a purchase via their phone.
In a move to significantly expand the reach of its network, Ask.com has just acquired the Lexico Publishing Group, owners of dictionary.com, thesaurus.com and reference.com
We recently reported on Google's new search in search functionality where Google offers users the ability to search a site within its SERPs (search engine results page).Search in search is aimed at helping searchers get to their desired information more directly from Google's results. The concept sounds great in theory, with searchers being able to filter through a site's content direct from the results page.Well it's great until it presents competitor sponsored listings when displaying the internal search results from a particular site.
As financial commentary continues to suggest a recession is inevitable, we've decided to run a series of blog posts detailing ways small businesses can leverage the power of search engine and online marketing to weather the recession storm.
While many are using this time to reminisce about the year that was, here's a simple SEO check list for those of you that are already looking for bigger and better SEO results in 2008. If more free traffic from the search engines is your new year's resolution - then commit to these essentials:1. Stop Stabbing in the Dark - Keyword Intelligence
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