This just in: there are unemployed people in the United States, and a large portion of them may just have the skills you're looking for in a worker. The problem, of course, is finding a way to find them.
What's Happening?!
No, I'm not talking about Rerun and the gang, I'm referring to the questions a lot of your clients (and employees) probably have: What is going on with your company? What events are taking place? Your Web site can be the perfect tool to inform everyone of all the latest happenings by including a calendar of events which can be used by visitors to your site - and your employees as well.
You have a Web site with bright red text on a bright green background that just jumps right out and slaps your potential customers in their potential faces. You've got text blinking like strobe lights. Whatever text isn't flashing wildly is in images that take three minutes to load. Your 15-year-old brother Jimmy, who learned how to create Web sites about two weeks ago, of course, designed this.
Let's see, you have just viewed the final version of your Web site, and it is absolutely perfect. The design is amazing, the speed at which each page loads makes you think you have a high-speed connection, and all the content you worked so hard to create is finally there, for all the world to see. So now what?
Assuming your business falls under what could be considered the "norm", you probably have a Web site. What is its primary function? Is it to sell products? Is it to promote your business? Or is it to offer information to your customers? Whatever its purpose, is your site paying back the money you spent on it? Meaning, are people using your Web site? I'll bet a lot of you answered, "I don't know." If that is indeed the case, then read on.
Copy? You mean like Kinkos? What do I need to copy, and what does that have to do with Web sites?
If your first reaction to that title is: "What's a Rolodex?" Then you might not need to read this article. (Although I would, of course, have to recommend staying anyway, you might still find the information helpful.)
People like stuff. Give people freebies and they'll love you forever. Just watch an infomercial: "Buy this new breakthrough in adhesive technology and receive this free breath mint!" As ridiculous as it sounds, giving people free junk is a sure-fire way to make them buy your product. So just imagine what could happen if you give them the possibility of receiving something they actually need.
Your company's credibility is on the line every time you present yourself to the public-and companies are damaging themselves without even knowing it.
Web content should be both short and sweet to get the attention of the audience you are trying to reach. Writing website content is about brevity and getting straight to the point. Most businesses want to have a very effective Internet site, but are often not willing or able to furnish copy for an effective presence on the web. Below we will help you find solutions to writing and providing good content.
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