As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.
Just this week, a member of my audience asked me the following:
The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am most frequently asked:
Whether you're concerned with business-to-business, or business to consumer, whether your organization is large or small, commercial or nonprofit, these are some fundamental questions around your Website and technology strategy that should be addressed.
Recently, I talked with a speaker about her "extremely successful" Website. She based this opinion on the fact that she was selling several e-books every day and generating "some calls". When I asked if she was reviewing her traffic analysis, she said "No, why should we - it's clearly working - we can tell that from the sales". I didn't ask if she knew how her sales and calls compared to the actual visitor numbers for the site - I suspected that she'd have been shocked to learn how many more opportunities she was losing.
Your Website visitor reports are a goldmine of information. If you don't review these on a regular basis, you can't fully evaluate the return on your Web investment. And, you could miss critical clues as to how user-friendly your site is, how effectively your message reaches your visitors, and what unmet needs they may have.
We're in a recession, and perhaps your business is slightly slower than usual. But it's always a good time to take stock of what's working for you, and what needs some attention - including your Web site!
Many business owners rushed into creating Web sites, perhaps because "my competition has one", or because "it's the hot thing right now".
Business owners can be rushed into creating Web sites, perhaps because "my competition has one", or because "it's the hot thing right now". But, as with any aspect of your business, some preliminary thinking will help to maximize the return on your investment in this key part of your marketing mix.
iEntry 10th Anniversary
RSS
Newsletter
Advertising
