There is an interview on Open Forum in which Seth Godin interviews Richard Branson. The question is: Why is small business is better than big business?
Branson explains how he structures Virgin so that it is a series of small companies. People know each other by first name. People need to know each others strengths and weakness, and collaborate, and be responsible for the work they do. Branson believes this open small company results in a better service to clients.
Bill from SEO By The Sea published a good article entitled "Writing Content for Small Businesses Online", in which he talks about search taxonomies.
For those new to the topic, I thought I'd go over it, and show it applies to SEO strategy.
"SEO as we know it will be dead within the next 2 years – true or false? With the wealth of info at their fingertips combined with localized, customized search to name but a few Google will no longer need to do what it does now to determine rankings?" I'd say "false".
Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people.
This old chestnut. There is a post over at Search Engine Land by Danny Sullivan entitled "Conversation With An Idiot Link Broker". To cut a long story short, some guy tries to broker a link deal with Danny, seemingly not knowing who Danny is, and Danny plays him along. Danny reports him to the Google spam team. For the sake of furthering discussion, I'll play devils advocate :)
You've researched your keywords. You've chosen keywords that relate to to your area of business. You've put in the hard yards in order to achieve good rankings. You've paid for PPC listings.
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