WebProNews

Site Improvements That Will Boost Business

I visited the Kiyonna site and here is some quick feedback for the site owners.

White Text, Black Background: No!

The home page jumps out and says "professionally designed site for a professional company". The five picture set consists of good quality images obviously taken by a professional photographer in a home catalogue layout style and I like the olive background colour and the way it merges from the black.

Is Your Site Too Vampy?

I took a look at kiyonna.com and had a few thoughts to share. My first thought, even when I first saw the thumbnail link on webpro was that it was a porn site. The women are in such "vampy" moods and so intimate with each other, it definitely does not say clothes to me. It is OK, but I think it might make some people feel like the site is not for them. Even when I went to the home page it took me a bit to grock that the site was for womens clothes.

Keep Your Fonts Crispy

I am a woman of plus size and was very interested in viewing your site as I have an interest in your product. I am using Internet Explorer 5.0, 800 X 600, my screen is about 13".

Making Chic Fonts

Overall I like the design and layout and I think it works well. The colors give it a very classy look and suggests a high-quality product. The product page seems very intuitive and I am a big fan of the "We also recommend.." cross-sell approach. I think this sets the stage for a functional shopping cart, which maximizes impulse puchasing trends. I think this a great design. It is easy to use and again, very intuitive.

Help Visitors Touch Your Site

First, the site looks polished and professional. Nice clean lines and a good choice of black for the background since black is very slimming. Good location for the phone number and search bar. These are very prominent. However, I would probably go with white for the phone number to make it stand out more. It looks a little fuzzy in gray. In terms of the menu choices at the top, I would move these to just above the dark gray and move the KIYONNA logo up to the top. Your eye tends to stop at the logo and you initially miss the menu choices at the top.

Designing For The International Community

This is a peer review of Inf-inet.com by Julian Tandy, webmaster: Nissan Rally Raid Team. Oh dear! The Inf-Inet site failed my first and most critical site test - download time. The site may be fine for a US broadband audience but for us slow poke modem bound Europeans it is to slow to load.

Clean Concepts: Address Your Visitor's "Pain"

This is a peer review of Inf-inet.com by Ken Hablow. Inf-inet says they are satisfied with their traffic but not their retention or conversion rate. My first comment is, building a business site (not a pure e-commerce site) for search engine based traffic is worthless since Web design is a referral business. It is one based on networking and satisfied clients.

Underemphasize Your Newness To The Web

This is a peer review of Inf-inet.com by Patti Norton lacetoleather.com. Newer companies on the web do give visitors an expectation of being more friendly. But, many people will not trust the new company as much with their money or their own company's future.

Can You Have Too Much Content On Your Site?

This is a peer review of Inf-inet.com by Mary, of Contractechies.com. I do believe this site has too much content. It makes for a messy web site. Simple is better and makes for easier navigation.