Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella's Castle.
The Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background, you can now pursue a profitable business in your area of interest.
Who says you don't have what it takes to be a guru? True, there are so many self- proclaimed gurus online these days, it seems extremely crowded.
http://www.idealmarketingcorp.com
We've been going through some uncertain economic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans.
Insider trading, executives caught with their hands in the corporate cookie jar, stock manipulation, downsizings: all seem commonplace.
As a result, many businesses are revising long-term plans for a short-term focus.
So, how does your business fit into this economic climate? Actually, as a small business, you're in a pretty good spot.
Every successful direct mail expert has one. Same with the online experts who continually pull in the big numbers.
Connecting to your customers in the go-go world of online marketing can be difficult. The online environment has, unfortunately, earned a reputation of being cold, distant and impersonal. As a result, people feel free to click off, delete and ignore your offers with wild abandon. And minimal guilt.
As more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there's a live person on the other side of the computer screen. They forget that they're dealing with PEOPLE.
Tick, tick, tick. That's the sound of those all important 10 seconds slipping away - the average amount of time a visitor remains at a web site before clicking on.
That is, unless you give them a reason to stay.
In the rush to get online, have you ever found yourself skipping over the research fundamentals, like our Online Wannabe?
For instance, do any of the following sound familiar?
If you've been cruising the Internet highway for any length of time, you've run across tons of ebooks. They've almost risen to mythical proportions as "the" vehicle for producing unlimited profits. Even with this flooding of the market, the door's still open IF you develop an ebook that's highly targeted, serves a 'want' and delivers quality content.
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