Everyone is trying to second-guess what's going on at Yahoo!. Some experts are saying webmasters will stop paying $299 yearly for the Yahoo! Business Express listing because they've seen their rankings tank since Yahoo! started serving Google crawler-based results. Others say it's more important than ever to pay for the Yahoo! listing in order to boost link popularity, an important algorithm ranking factor.
What Changed at Yahoo!?
Google and other search engines will boot anyone using spam tactics to get high rankings. Should marketers fear these threats? You better believe it. What can be done as damage control if you suspect you’ve been penalized?
It used to be that increasing Web site traffic exponentially was the mark of success in search engine marketing (SEM). Today, that isn't enough. Advertisers want to see an increase in conversions, requiring more accountability from marketing campaigns.
As the Web continues to grow, users are looking online for information, goods and services in greater numbers than ever before. It's important to optimize your site for search engines as research says anywhere from 50 to 85 percent of users find Web pages through search engines.
There is much to learn about making an informed decision when it comes to selecting a search engine marketing (SEM) contractor. As in most industries, some are reputable and some are flaky.
An important consideration is the definition of the services themselves, so you know what you're getting for the money. Other factors include pricing, vendor experience and proficiency, customer service, and vendor contracting and reporting practices. Below is a description of issues to consider before making a selection.
SEM Services
Services can be categorized into four areas: site analysis and optimization, manual submission, offsite development, and monthly reporting.
iEntry 10th Anniversary
RSS
Newsletter
Advertising
