Rule One :- The Headline The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.
Rule One:- The Headline
The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading. The headline should intrigue and captivate the reader. Its sole aim is to make the reader continue on to read the body text. You should take great time and trouble over the headline.