WebProNews

Measure your Marketing Results

As a rule, I try to launch marketing campaigns only after I have the tools in place to measure the results. After all, what's the point of spending the money unless you can determine how well it performed? The Internet has done it again - several companies have risen to the occasion and now, deliver results, right down to the keyword.

Really Simple Syndication (RSS)

As I was redesigning our website a few months ago, I wanted to include the most current news stories on marketing. I also wanted the ability to provide up to the minute news for World, National, Sports, Medicine, Alternative Medicine, Technology, Travel... you get the picture. I basically wanted to provide all types of news as it happens. Oh, by the way - it also had to be FREE.

How To Maximize Your PPC Campaign

Do you have any idea how much money you are throwing away on your Pay-per-click (PPC) advertising? Do you know which keywords are converting into orders? Do you know your advertising (conversion) cost per order?

Branding with a Pay per click Twist

Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you're offering. If you're in the top few positions the prospect will see your mark over and over again - even if they don't click on your link. Since you are only charged when someone actually clicks on your link, you may actually pay a very small amount for advertising but have tremendous frequency and reach of your campaign.

Branding With A Pay-Per-Click Twist

Pay-per-click (PPC) advertising is an outstanding media to use to Brand your mark (company or products). Through search engine browsing, your target prospect comes directly to you, searching for what you're offering. If you' re in the top few positions the prospect will see your mark over and over again - even if they don't click on your link. Since you are only charged when someone actually clicks on your link, you may actually pay a very small amount for advertising but have tremendous frequency and reach of your campaign.

Few vs Many Keywords: What Is The Right Number?

Neal: At this point, as just with about everything else online, I have heard, at least, two schools of thought on the number of keywords and keyword phrases to use. One thought says to use no more than ten of the most relevant keywords, in the interest of not having search engines feel they are being spammed, while you and a few others seem to lean toward the idea of using as many keywords as possible. My question: "Which school of thought is correct?"

When PPC Bid Prices Get Out of Control

Hi Neal: We advertise on Overture. However, three of our competitors make sure that stay in the top 4 spots by automated bid increases, which raises our bids to $6.00 - $10.00 per click through, until we give up and drop down to the 5th spot. Then they lower their bids and it starts all over again. We have gotten bills from Overture for 3 days over $3,000.00. Due to competitor clicks. Needless to say, we stopped trying to bid. I have contacted Overture, and have presented them with log files on who is clicking on us, but there is nothing they will do.

Overture and Yahoo: Are They in Cahoots?

Hi Neal: My name is Scott Newman from US Markerboard. Last year we began our adventure down the road of pay-per-click advertising. It has been a very high learning curve. Before that we were sourcing out our SEO to CoastalSites, a company that uses WebPosition Gold for it's clients (which we continue to do). Our initial start on the web was in 1997 so we have had a bit more experience than some of my competitors and the early start gave us some "grandfathering" in some of the engines. Our pay-per-click advertising drove our sales up over 193% last year, but at a cost. All-in-all it has been a successful way to advertising. Here is why I am writing you.

The Pay-Per-Click Strategy That Works

Here's a PPC keyword strategy you might want to consider: Phase I Use highly relevant keyword phrases of at least 2 words. Try to find as many as possible. The limitation here is that you will not be able to find them or get enough clicks on the ones you do find. In some industries these keywords will be sufficient to make your campaign successful and you will go no further. This is where most people have a problem, they are cannot find enough keywords and people are not finding your site. This is the biggest wall to overcome.

How PPC Can Help This Music Site

I use Overture, Sprinks and Google Ad Words, and my main keywords are: the guess who, harry manx, valdy and randy bachman, to name a few. They are generating traffic but sales are very low. So low I haven't bothered doing an ROI calculation. Your assessment would be most welcome.