The majority (88%) of nonprofit organizations are experimenting with social media to engage audiences, but 79 percent are not sure of its value for their organizations, according to a new survey by Weber Shandwick's Social Impact team and KRC Research.
"We know from our work with nonprofits that most realize the potential of social media and are experimenting with it, but many are not maximizing the full opportunity," said Paul Massey, Social Impact co-lead.
The majority (80%) of emails sent with coupons received higher open rates and transaction rates than non-coupon campaigns, according to a new report from Experian Marketing Services.
Seventy percent of coupons-using households get their coupons from newspapers. However, the Internet is a growing coupon resource. Over the last three years, the number of households that get their coupons online has increased by 46 percent.
Churchill Downs Inc. (CDI), home of the Kentucky Derby, has agreed to buy online horse wagering firm Youbet.com in a cash-and- stock deal valued at $126.8 million.
The deal would give Churchill Downs over $700 million worth of the $1.4 billion online horse wagering market. Churchill Downs already owns online horse betting site TwinSpires.com.
Twentieth Century Fox Home Entertainment has launched an iPhone and computer application called FoxPop, aimed at offering users a more interactive experience while they watch DVDs or Blu-ray Disc.
Digital technologies continue to drive a new approach to shopping, with social media and mobile phones becoming key influencers this holiday season, according to a new survey of holiday retail spending and trends by Deloitte.
Social media is gaining traction with 17 percent of consumers planning to use social media during their holiday shopping, and 60 percent plan to use it to find discounts, coupons and sales information, More than half (53%) plans to use social media to research gift ideas, while 52 percent plan to check the gift wish lists of friends and family.
Mozilla is celebrating the fifth birthday of its Firefox browser today.
Mozilla says in the first four days of launch, more than 1 million people had downloaded Firefox 1.0 Now that number is at 330 million users globally, accounting for almost a quarter of all Internet users.
Currently Firefox is available in more than 70 languages and offers users more than 7,000 add-ons to customize their browsing experience.
Walmart has introduced yet another holiday promotion, this time the retailer is offering a $100 gift card with the purchase of any Blackberry device, both in stores and online.
Staring Saturday, November 14 at 8 am through November 20, shoppers will receive a $100 Walmart Gift Card with the purchase of Blackberry devices with a two-year contract.
A federal grand jury in Atlanta has indicted eight East Europeans on charges of hacking into a computer network operated by the credit card processing company RBS WorldPay, the U.S. Department of Justice said today.
The 16-count indictment alleges the group used sophisticated hacking techniques to compromise data encryption used by RBS WorldPay to protect customer data on payroll debit cards. Payroll debit cards are used by some companies to pay their employees.
Amazon.com has released its free Kindle for PC application that allows users to read books on their personal computer without having to own the e-reader device.
The move comes as Amazon aims to make it s Kindle content available on a broader range of devices. Kindle books can now be read on the iPhone, iPod touch, Kindle DX and now a PC.
Webinars and podcasts are the most popular social media resources for business people, used by 69 percent of those who turn to such channels for business information, according to a new study by Business.com.
Facebook is the primary social network on which consumer-focused companies maintain one or more profiles, cited by 83 percent of respondents compared with 45 percent for Twitter. Business-to-business companies maintain a presence on both social sites with 77 percent maintaining a profile on Facebook and 73 percent on Twitter.
iEntry 10th Anniversary
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