Glenn Gow brought to my attention a post he wrote a few weeks back that should get us all thinking. In it, he summarizes a recent MITSloan Management Review piece that upbraids most marketers for doing the easiest kind of market research: Listening to our existing customers.
I was reading an excellent post today by David Meerman Scott on EMC's troubles with search marketing. I work for IBM, so EMC is a competitor of ours, but I have trouble being too critical because I know what they are struggling with.
Maybe it's all in the tone of voice. When I see the question "What are you doing?" my first impulse is to say, "Oh, I am sorry." It makes me question myself. "Why the hell are you doing that now?"
Every Internet marketer has heard about search spam, the unethical tactics that so-called "black hat" search marketers use that violate the search engines' terms of service.
Now if you have no intention of doing anything unethical, you might believe that you don't need to understand search spam.
I spoke at the Gilbane conference yesterday (you can download my slides on semantic search).
A few months ago, I wrote about online panels, and I am finding more and more marketers moving their market research online.
Nobody ever wants to make a mistake. From the time we are children, we get corrected. We are told how to do better.
It would be annoying for me to link to grokdotcom every day, so I don't. But if you don't have it in your regular rotation of RSS feeds, what are you waiting for? Here's a great example—a post that pulls together over a dozen great articles on writing winning Web copy. It's taking some of us a while, but we're finally figuring out that Web marketing can really depend on your words.
Most of you know that my job focuses on IBM's OmniFind enterprise search and text analytics products. And I've written before about semantic search—I've even written about what semantic search isn't. I keep talking about it because semantic search is probably the easiest to understand application of text analytics.
Earlier this year, I asked whether manufacturers would post product reviews. Many retailers are doing it, of course, but too many manufacturers think allowing their customers to review their products is "risky"—there's that word again. So, does the risk outweight the reward?
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