WebProNews

Facebook Needs To Follow And Not Lead On Privacy Policies

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Search Marketing for Non-Profits

Jim Evans contacted me a while back hoping I could help him with his master's thesis on search marketing for non-profit organizations. I helped him a little bit, and he graciously agreed for me to post his work for my readers. It's long (about 70 pages) but it's a great overview of search marketing research. The most interesting part to me, however, starts on page 37, where Jim talks about Google Grants, a program that provides non-profit organizations with free advertising in the paid search listings.

Learning About Movable Type On Twitter

If you're like me, all you've heard about in blogging software the last couple of years is WordPress. But as a long-time blogger using Movable Type, I wondered what they have been up to. And then Twitter brought me together with Byrne Reese, Product Manager of Movable Type and Community Leader of MTOS at Six Apart, maker of Movable Type and other offerings.

Advertising To The Non-Web-Savvy Population

Now suppose you wanted to buy your special someone a nice diamond ring. You'd probably type "diamond ring" into Google, right? So would I. But what would your not-so-savvy dad do? Is it possible that he'd type "nicediamondring.com" into the address bar of his browser? Read on to find out how you can advertise to folks like your dad.

Enterprise Software Up Google's Alley?

Google is the king of advertising, and it's made moves toward productivity software, with Gmail and Google Docs. But what about enterprise software, the stuff that powers businesses, even large ones? Does Google harbor ambitions to be an enterprise software player?

Experimentation in Marketing

Regular readers know how much I care about experimentation in marketing.

SiteTruth Wants You to Know Who You're Dealing With

It's no wonder that your customers have learned to be a bit wary on the Web. Spam steals their attention. Scams steal their money. Phishing steals their very identities. Some of your customers are relying on search engines to separate the wheat from the chaff. If your company shows up at the top of the search results, searchers assume that it's because your company is reputable, but John Nagle thinks Google needs some help.

The Google Analytics Decision

Most of you know that my favorite price for things is "free." (I've even put together the Skinflint Internet Marketing Guides for those that want to spend nothing for their campaigns.)