Last week, as Brittany tells us here, Google updated its Page Rank and backlinks. As I'm sure most of you know, every few weeks Google does a similar update and without fail -as sure as day follows night, the SEO community immediately starts humming with the excited chatter of their shiny new Toolbar Page Rank (henceforth TPR). When I see these updates and the ensuing furor that results from a little green bar moving 1/8th of an inch, four words come to mind: don't believe the hype.
Now that Yahoo and Google have parted ways and we've had a few months for the dust to settle what's really happened?
If you're speaking in terms of SERPs, the short answer would be, well, not really a whole lot. You can check Ranking.Thumbshots.com and find that the overlap in the SERPs for Google and Yahoo is fairly high, running anywhere from 40-60% depending on what you're searching. If Google is the standard for relevance in the industry, Yahoo seems to have succeeded in measuring up at least.
Now that Yahoo and Google have parted ways and we've had a few months for the dust to settle what's really happened?
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