Don't buy paid links! Paid links are bad! Don't cloak either. Search engines don't allow it. You've all heard this before right?>>> What are your thoughts on paid links? Do you agree with Google's hard line? Comment here...
Paid links and PR drops were a hot topic at Pubcon Las Vegas last week. We talked to Matt Cutts about it in a video interview, and he explained it quite rationally.
I had a chance to catch up with Matt Cutts and Vanessa Fox last week at the Las Vegas Pubcon. We talked about a variety of things - from the hacking of someone's out of version WordPress blog to the recent PageRank updates at Google. One of the more recent and perhaps lesser-publicized changes we discussed however was Google's recent decision to change the way they handle content on subdomains. You can find our video interview on the WebProNews Video blog incidentally.
So maybe you're thinking to yourself; Hey, I need to start making some money online. Maybe you're one of those that had that thought a while ago now... but aside from maybe the being online part… you're still pretty much at square one. Or, maybe you are actually making a little money online but wouldn't be averse to making a little (or a lot) more.
Optimizing your site for search engines can be challenging and time consuming. It's a game where the rules are always changing and there is no shortage of outdated and just flat out bad advice readily available. So, what should you be doing? How should you be approaching the whole search engine optimization mess?
WebProNews On Google News is a hand picked collection of the most significant and relevant WebProNews articles covering Google News.
Have you have seen Google’s Gmail theater videos? They’re short instructional videos using characters/puppets made out of office supplies extolling the virtues and features of Gmail. They’re whimsical and fun… you know, typical Google. Now they’re showing up in AdSense spots.
Rand Fishkin recently posted an interesting concept on his SEOmoz.org blog about sitemaps. For those of you keeping score at home, a sitemap is a document (typically xml) that sits on your server and helps search engine spiders crawl and index your site. Sounds great, right? Maybe… maybe not. Rand theorizes these sitemaps may actually be bad for your SEO efforts.
Google has released a Premier version of their Apps program for businesses. Google Apps are Google powered services/features you can add to your website. Basically Google Apps consist of popular Google applications like Gmail, Calendar and Spreadsheets that you could add to your site for the benefit of your users.
As Google grows and evolves, so does public perception of it. For those of us outside the Googleplex, Google has represented a broad spectrum of things. For a lot of people they’ve made the transition from fun-filled upstart to Evil Empire. We have always known Google for producing fast results, and their speedy evolution is no exception. They’ve run the gamut in less than a decade.
