ZDNet's Ed Bott captures the pains of interpreting the do's and dont's of a corporate NDA in a media environment where bloggers are increasingly receiving the same levels of information and access as their big media counterparts, but are oddly being held to different standards of disclosure -- which is the case, right now, with Microsoft's Office 12 beta:
The new media marketing universe, or at least what looks to be a good chunk of it, is set to descend on Palo Alto the week after next for the second annual NewComm Forum.
If nothing else, this piece in the WSJ underscores the argument that bloggers are not journalists, or as Brian Oberkirch rightly puts it, "personal blogs are not media."
InformationWeek has an interesting, albeit exhaustive feature today on the influence that tech vendors wield over IT research firms:
The Consumerist along with several other sources are accusing Nvidia and its entertainment PR firm AEG of secretly seeding various gaming forums and communities with hired shills:
Sparked by a survey that Brian Oberkirch at WeblogsWork is getting underway, an interesting conversation has been taking shape on the Naked Conversations Blog (see comments thread) about blog monitoring as an emerging service/business opportunity among PR and marketing firms:
It's no secret that PRWeek is undergoing a redesign, an annoying little countdown teaser has been flashing on the home page for a while now, but from an outsider's perspective, it seems that bigger changes are already a foot; changes in how the publication approaches its content.
The SF Business Times has an interesting story on the state of tech PR here in the Bay Area:
Shel Israel over at Naked Conversations says he's "convinced" that early stage startups are better off forgoing professional PR agencies in favor of DIY blogging, at least until their businesses are further baked:
I ran out of time to post my predictions for the new year, you're heartbroken, I know, but if I could share a simple one here, I'd say this: I think the importance and value of instant messaging as an *external* PR communications tool will take hold this year.
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