Following up on my previous post, next Thursday, April 20th, will be our kick-off Third Thursday meetup, and I'm fired up to say our first guest speaker will be Michael Arrington.
Okay, so clearly a lot of debate remains about how and where social media should fit in a communications program, but there are two things the PR community seems to largely agree on: First, that the best programs, by today's standards, are those that blend/bridge traditional media plans with social media strategies and tactics and secondly, that a degree of specialization and acuity is still required to effectively navigate and participate in online conversations.
With the exception of the phone and maybe email, mobile collaboration is a pain in the butt, so glad to hear/see that Socialtext is launching "Miki," a wiki for mobile devices.
A few weeks back, at the NewComm Forum, I had the opportunity the chance the pleasure of meeting Erin Caldwell, one of the many student PR stars at Auburn University.
A mix of business and technology journalists for the San Francisco Chronicle have launched a new blog called "The Tech Chronicles," that will cover, you guessed it, the Bay Area techscape.
Ross Mayfield nails one of the biggest problems of marketing to bloggers:
The NYT takes a *very* interesting look at how Edelman is increasingly engaging bloggers on behalf of Wal-Mart:
I've been loosely following the ping-pong rhetoric justifying the Bad Pitch Blog and now the Good Pitch Blog and I have to admit, I think there's a real opportunity for creating the Mediocre Pitch Blog.
Technorati continues to crank out services faster than the Keelber's can crank out cookies.
On the heels of Six Apart's renewed commitment toward the TrackBack as a social protocol and a web standard, comes related news that PRWeb is adopting/enabling TrackBacks within its press releases.
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