I'll admit I do little to dilute the concentrate of social media kool-aid, I'm a big believer in its power and potential, but there seems to be a disproportionate level of attention and posturing around content discovery these days -- specifically, how you use social tools to help with content discovery.
According to PRWeek's latest Agency Excellence Survey (PDF), new media expertise is considered less of a priority in the agency selection process, however, "consistently delivering company messaging to all target audiences" is a top priority and "anticipating problems and issues that could put a company at risk" is considered an important competitive differentiator.
This is long overdue: Trevor Cook and Paul Young are kicking off an anti-astroturfing campaign, they've created a page on the New PR Wiki that aggregates discussions on the subject, they're also encouraging communicators who oppose the practice to publicly pledge their support.
I needed a day or so to grok the launch of TheWeblogWire, for the unacquainted, it's basically a newswire service for the blogosphere.
Yep, you read that right. Our next Third Thursday meetup will be on the fourth Thursday of this month (July 27th).
Making sense of online conversations is a tough, tough business.
"People want to engage with brands!"
Okay, this one gets filed under no-brainer new media tactics, but I'm going to post something on it anyway.
A recent Pew survey reports:
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