The con in conversation is that it often means conversion, at least when marketers say it.
Conversion of opinion and perception, conversion of loyalty and trust and in many cases, hopefully, conversion of dollars and cents.
There's nothing new here really, conversion through conversation has been around for, well, centuries. It's the stuff of philosophy, religion, politics, education, and yes, business too.
"The best comms programs are those that have nothing to do with customer acquisition."
Phil Gomes shares some perspective and insight on Edelman's approach to the Social Media Press Release.
Earlier this morning I sat on an PRSA panel about technology in PR, you know, something I clearly have a lot of opinions about.
Small business owners, a tip:
I'm about half way through "Word of Mouth Marketing: How Smart Companies Get People Talking," by Andy Sernovitz. I'm not ready to post a review just yet, look to Chris Thilk for that.
I've been working in the background the last few months with Jen McClure on the SNCR Research Symposium and Awards Gala, which took place earlier this week in Boston.
Alright, timeout, we need to fix something....
If there was ever a research report I'd like to get my hands on, it's this one from Forrester.
Man, product development cycles are brutal these days, they're so long and so iterative, it presents some significant PR challenges....
iEntry 10th Anniversary
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