At the MediaPost Search Insider Summit, I got the opportunity to join a panel on social media and search with Darrin Shamo of Zappos and panel moderator Bob Heyman of MediaSmith (and co-author of the book Digital Engagement). I'm not going to discuss that panel here and will leave that to another post. But an interesting thing came up during my presentation...
"Remember the poor, it costs nothing" -- Josh Billings...
The year 2008 brings the Superbowl commercials of about 40 advertisers, running about 60 ads (Anheuser Busch has booked 10 slots and several others have more than one).
GoDaddy CEO Bob Parsons has revealed, on his "Hot Points" blog, that after 10 submitted spots were rejected by Fox Network, the network has approved and agreed to air the new 2008 Superbowl Ads starring Danica Patrick in a commericial he calls "Spot On" in an apparent reference to all the rejected spots which are "off" because they were rejected.
It used to be that Super Bowl Commercials would be protectively hidden until game day by advertisers, but they've learned the value of online buzz and many are releasing them early to get that buzz going.
There's a new official Super Bowl Ads Page live now at http://www.myspace.com/superbowlads .Grab that OFFICIAL Superbowl Countdown widget and customize it with your own message, then put it on your own profile or blog.
At the end of Day One of SMX Local & Mobile Search marketing conference at the Denver Hyatt, I'm tired of the emphasis on the "Local Search" aspect and want to hear more on the "Mobile Search" half of that equation.
Day 2 of Search Engine Strategies San Jose 2007 began with keynote conversation between Ask.com CEO Jim Lanzone and SES co-chair Chris Sherman.
The Search Engine Strategies session on Universal and Blended Search was the highlight of the day at SES on Monday. A great panel made up of a cross section of industry luminaries made for stimulating and varied discussion of one of the biggest things to launch in search for years. Panelist Greg Jarboe of SEO-PR suggested that Universal search is a huge development and rivals the Google Florida update.
I attended my first session of the day at Search Engine Strategies (SES) San Jose in order to learn more about bad PR as it relates to SEO. Oops, no search discussed here.
iEntry 10th Anniversary
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