I have answered a few questions about blacklists lately and I thought it would be useful to clear up some possible misconceptions about blacklists and their effect on your email deliverability.
"71% of US online advertisers used email marketing in 2004. And another 12% plan to start using it."
It has been said that experience is the best teacher, so I went in search of a small business owner who could share real-life email newsletter experience. That's when I found Betsy Harper, CEO of Sales and Marketing Search - a small business owner who has been publishing her "Framing the Issues" email newsletter for more than three years with great success. In this interview Betsy shares her own practical knowledge, tips and lessons learned.
Doubleclick's newly released 2004 Consumer Email Study gives interesting insight on how recipients really feel about marketing related emails, and provides some great take-aways for email marketers.
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