What’s good for the Goose isn’t Good for Google?
Often times we are asked how we optimize for one search engine (Google) and expect to rank well for the other two engines (Yahoo! and MSN). This question is usually followed up with “do you guys create different doorway pages for each keyword, that is optimized for each algorithm?”.
It's no secret to those of us who deal with paid search every day that managing campaigns can be a handful.
This is a shout out to everyone involved in SEO who keeps up with the latest trends.
Rich guy T. Harv Eker recently wrote a book called Secrets of the Millionaire Mind. In it, he says each of us has a financial blueprint that was imprinted on us by our parents and grandparents in their spoken and unspoken messages about money. In other words, we tend to replicate the money habits we learned in our youth. So what does that have to do with copywriting?
Search Engine Optimization Process
You asked, we listenedHere is a basic outline of steps taken to get an SEO project off the ground:
The search engine Google Inc. (Google.com) is reportedly in talks to purchase YouTube Inc. (YouTube.com) for about $1.6 Billion.
Click fraud, a term that describes when a paid search ad is clicked on by someone other than an interested consumer (e.g., a third-party who profits from the click because they get a percentage of the ad revenue), is the 1000 lb gorilla in the jungle that is paid search. How's that for a metaphor?
One of the original search engine companies on the web, YAHOO! has offered its paid directory submission service almost as long as its site's creation way back in 1994 (that's considered old in Internet years).
Microsoft has already released Internet Explorer 7 for voluntary' download from their website.