I'd be a zillionaire if I earned a dollar each time someone complains that all the great domain names are already taken.
Are you trying to attract business with a no-name, no-differences-from-competitors company identity?
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an "identity package."
At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card.
An entrepreneur of my acquaintance, in a rush to get his new company up and running, launched his new online publishing venture with a press release and great industry fanfare.
As the sponsor of a Name-This-Company Contest ( www.yudkin.com/namecontest.htm ), I've been watching suggestions come in by the dozens every day.
Who are you, really? And why should I trust you? Without face-to-face contact or a trusted intermediary who has vouched for you, visitors to your web site often have these two questions paramount in their minds when considering doing business with you. Use these five elements to boost your perceived trustworthiness and coax possible customers to step forward and buy.
One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common mistakes and omissions for a sales letter site.
Imagine spending the same amount of money on marketing and performing the same amount of work to deliver your products or services, but earning more money and keeping more after your expenses. That's what happens when you institute elite positioning for your business.
With the ever-rising tide of email most business users are experiencing, the challenge to gain space in prospective customers' in-boxes and to sustain their loyal readership over time is growing, too. Now that my free weekly email newsletter, The Marketing Minute (http://www.yudkin.com/marksynd.htm), is celebrating its 300th issue, I'd like to offer these guidelines for creating a newsletter that can outshine the competition.
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