"To speak to a live representative, please click here." What a great idea, I thought. After two frustrating hours reviewing website product information and scribbling down unanswered questions, I was ready to talk to a real, live human; and get some answers.
Win/loss analysis, the process of differentiating why one sales effort wins and others fall short of the mark, has long been a basic tool in the competitive intelligence toolbox. Most companies conducting win/loss analysis make some changes in the way they go to market based on findings.
You've been asked to provide an ROI justification for online lead generation. So what's the problem?
iEntry 10th Anniversary
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