WebProNews

Camp Baby: Did Costly Mistakes Hurt The Conference?

Today I ran across a Brandweek article that covered Johnson and Johnson’s latest social media attempt to reach and engage mom bloggers: a three day conference entitled “Camp Baby”.

Considering the Leap Into Social Media Marketing

Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To be honest, this is a scary leap for marketers, who are being pushed from competitors and internal staff to enter this space , and who then feel the inevitable pressure to quantify their results.

Considering Podcasting? Evaluate Your Assets

This morning at the Triangle Social Media Club, Kipp Bodnar led the group’s discussion regarding the business applications of podcasting. I will attempt to recap some of our highlights for those who couldn’t wake up at 8am

PR Trying to Head in the Area of Social Media?

In doing a little PR for Ignite, I typically use free, basic services like PR.com and PRLeap. For the most part, these are pretty decent for getting a traditional release “out there” easily and affordably. It has also led to Google News inclusion, which has led to boosted SEO of our site.

Target's Social Media Not a Bullseye

With mine and Jim’s previous posts about Wal-Mart’s missteps in social media, I couldn’t resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure.

Mythbusting Social Media

In my work here at a social media agency, I’ve been noticing recurring trends in false perceptions and misconceptions of social media and social media marketing from new prospects and clients alike.

How Do You Measure Social Media Marketing?

Nathania Johnson recently tagged me to respond in her post “A Meme about Measuring Social Media Marketing” - asking me to answer the question that is plaguing us all these days regarding the best way to measure social media marketing.

Social Media Thanksgiving List

In the spirit of the season - we’ve compiled a few things we are thankful for around here at Ignite.

Blogs Giving Mainstream Media a Run for its Money

Last week I read an interesting article by the Alley Insider that I’ve been dying to share - mainly because it included the following Nielsen chart that revealed an interesting comparison of sites.

Wikipedia War Over the Social Media Agency

Over the past week I’ve literally been in a “Wikipedia War” over an article that I had submitted about the evolving definition and role of the Social Media Agency.