On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek.
Let’s kick things off for SES London 2008 with a few photos: Business Design Centre - Cool venue for a conference Matt Bailey getting the sock puppet treatment from Greg Jarboe, pre-conference Frank Watson and his budda belly gets rubbed by Li Evans Kevin Heisler, Kevin Ryan, Gary Lynch and Stewart Quealy from Incisive
I am curious if anyone else has noticed a trend over the past year or so where people (I have nobody specific in mind) in the search marketing business seem to increasingly gravitate towards becoming a “SEO celebrity”. It’s a bit like like moths to a flame, really.
Coming up fast (February 19-21) is the 2008 Search Engine Strategies show in London.
One of the (if not THE) fastest growing conferences over the past year has been Search Marketing Expo.
In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured.
There are a lot of data points that can be meaningful for tracking blog effectiveness. That is, tracking what happens when visitors arrive at and engage with your blog content. It really comes down to the purpose of your blog. Metrics for a blog that’s focused on making a web site more search engine friendly by adding crawlable content and attracting links is quite different than a blog that’s meant to build thought leadership or brand credibility.