Over the years I have visited numerous web sites, probably thousands upon thousands, and I am still amazed that people are not implementing the simplest of all marketing steps.
Advertising needn't be expensive, and for those in the know; advertising can also be free. But occasionally your 'free' ads can get lost in the e-zine jungle. And, unfortunately, many people misuse their free ads. By 'misuse' I mean; do not word their ads appropriately. How many times have you seen the exact same ad for the exact same product? Probably too many times. Why would you want to risk having your ad placed directly underneath somebody else's ad that is exactly the same as yours?
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