Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.
Research shows that half of the agency/client relationships out there last less than two years. This is from a sample of about 140 companies with an annual marketing spend of at least $2 million, including Citibank, General Mills, IBM, GE, and ESPN.After nearly 15 years in agencies, this percentage sounds about right. But where the research tries to determine why this is the case, I take issue with it.
Reuters details a new program from Corbis giving bloggers access to some of its photos.
It’s been so long since I’ve done a Goofus and Gallant post that I’ll remind everyone we point to marketing and PR stories that demonstrate how to and how not to.
“I have been impressed with the urgency of doing. Knowing is not enough, we must apply. Being willing is not enough, we must do.” -- Leonardo DaVinci
PR/Marketing folks have been busy doing more than playing with social media. Here's a quick, incomplete and unofficial list of pointers.
The FCC’s recent fake news fine has YoungPRPro list members wondering* if the end of the video news release is near.
Perhaps the joke “What’s black and white and read all over?” should be updated to “What’s black and white and in the red all over?
My defense and love of print media is well-documented. But the following scenario seems the exact opposite of smart.
This isn’t about FeedDemon or Google buying Feedburner. But it is about RSS.
Uber customer service snafus like Jet Blue aside, a business is bound to catch a customer on a bad day – or vice versa. This can spawn a fiery blog post which, in plain view of Google, can morph into an issue with “negative fiscal ramifications” for the business in question.
While I’m finishing the book, I wanted to do a quick post about “Punk Marketing: Get off your ass and join the revolution.” Richard Laermer, my cohort in crime at the Bad Pitch blog, wrote it with Mark Simmons.
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