Generally speaking, your reputation is created and altered by what you do and what everyone, including you, says.
The good news: you can setup and manage a pay-per-click (PPC) advertising program on Google, Yahoo! or MSN within minutes.
Since the mid-nineties, search engine marketers have been looking for the "magic bullet" that gets their company (or client) into the coveted top spot in search engine results.
My first job out of college was working as an intern at a public relations agency in Seattle. I learned all the fundamentals of PR, including stapling, copying and faxing (email was just starting to become popular).
We all know how popular blogs have become, especially in the past few years. Millions of blogs are being created and read every day. As such, many companies see the potential and are jumping on the bandwagon. Unfortunately, an ill-conceived corporate blog strategy can generate lawsuits, angry customers or employees and a bad brand experience.
When I began my career in search engine marketing back in 1996, there were no text books or classes, and very little in terms of comprehensive resources online from which to learn.
In 1995, just having a Web site was cool, but promoting it was simply unheard of. Back then, Google was just an infinitely large number used by geeks and mathematicians to determine the probability of getting a date with Pamela Anderson.
