A woman in my MasterMind group posed a question today: why did she spend all her time doing research and never actually go on with "doing" the thing she was researching?
Although personal and business websites have been in existence for more than 10 years, I'm still seeing small business owners make the same mistakes on their websites.
I'm sure you've seen it happen every year: your business slows down during predictable times, like the summer vacation months or year-end holidays.
You're not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business, as well as allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. The following techniques will assist you in connecting effectively with others.
Spam. Those annoying, time-consuming emails that clog your Inbox and ruin your day. You wonder: How did it ever get so bad? While it's not possible to completely eliminate spam, there are quite a few things you CAN do about the problem to reduce your burden.
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they read it completely.
Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?
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