A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content.
When looking for a good web hosting provider to look after your website, it is easy to get confused. There are thousands of companies around, and they compete fiercely for your attention. Some are good, some are wolves ...