WebProNews

Email Marketing: Make It Personal!

Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit.

Don't Treat All Your Customers the Same

Fruit trees provide a useful email marketing analogy. Like fruit trees, different types of customers need to be cultivated in different ways if they are to bear fruit.

Email Marketing - The Not-So-Free Offers in Your Inbox

All the fake "free" email offers slipping through my junkmail filter are starting to test my patience. Not because they slip through, but because the emails themselves just beg not to be taken seriously. When will the senders recognize the universal truth: If you're going to use the word free, for heaven's sake mean what you say.

Creating Demand with Email Newsletters

You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are still in single digits and your sales arewell let's just say that early retirement is no longer an option.

Keyword Rich Copy Works - But Only When You Have A Plan

There's no quick or easy way to write copy for your website. In fact, you should do several things before you even begin to put pen to paper-or fingers to keyboard. And most of it involves a lot of legwork.

Loyalty Programs May Keep Customers Coming Back But First Youve Got to Earn their Trust

Remember trading stamps? If you're over 40, chances are you will. Every time you shopped at a participating grocery store or gas station they gave you stamps to paste into a book. When you'd accumulated enough stamps, you could cash them in for "free" gifts.

Mean Business - 12 Tips for Writing Better Brochures

Every year thousands of online businesses fail.

Feed Me. Satisfy the Search Engines and Your Site's Visitors With Relevant, Keyword-Rich Content

Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does.

All About Links - Interview with link building expert, Bob Gladstein

Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. I'm going to jump right in ask you why Web sites need links?

Using Internet Direct Mail to Increase Your Company's Profits

"I want to sell my company's products on the Web, but how do I get potential clients to visit my site," a client asked recently. The answer is a strategy that has proven extremely effective for many different businessesInternet Direct Mail.