Much has been written lately about the subject of podcasting. Podcasting is a very powerful small business tool but, some are kept away because it all sound so technical.
Every now and then a subscriber will ask how I create my newsletter. Fortunately, this request is done in conjunction with a complement I humbly accept.
Cold calling doesn't work, it's no fun and often you end up with leads, or worse yet, clients, that don't really value what you do.
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.
You've studied, you've learned, you've got a game plan and you're well intentioned. So why is it that you still don't seem to get around to executing the marketing plan?
One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques.
I'd like to start this article off with a question. What's the purpose of a business? Or, perhaps more specifically, what's the purpose of your business? Do you ever think about that throughout the course of the day? Or, does it only haunt you at night or when you are trying to clear a jam in the copier?
Customers are kind of funny. They will rarely tell you how you messed up, they will simply leave. Poof...gone!
One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.
I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it.
iEntry 10th Anniversary
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