With all of this confusion regarding high search engine placement, mainly how to achieve and keep it, it is important to remember what really brings people to your website.
I've been working on a good many websites recently. The funny thing is that, while none of them have been full scale e-commerce sites, they have all required the ability for the client to change or add his own content while keeping an archive of old information. My solution to the problem is to use a blog? I'm now using blogs constantly on my web site projects.
One of the things I find I'm most often fighting with my peers and competitors is the need for your website to be accessible. An Accessible website is a website that caters to the needs of handicapped individuals and people using alternative web browsing methods like third party browsers, PDA's and the like. As a business owner, it is important to have a website that meets at least the minimum Web Accessibility Standards. If your website is accessible you stand to benefit from: