You've got something to say. You know it. Your associates know it.
I showed the below list to two marketing consultants. They both asked me not to publish it. I then showed it to a non- marketing person. He said he was going to print the list and tape it to his computer, so he could refer to it every day. Apparently there is real dynamite here. It scares some people. It inspires others.
"It doesn't matter what you say in an advertisement," Esther Hicks told me over dinner with her husband, Jerry, one day many years ago.
"People will pick up on the energy in the ads, not the words in the ads," she continued. "They'll respond, or not, based on what they feel from the ad."
Last month someone on my e-mail list wrote me a long e-mail calling me an "Internet whore." He went on to say he was un-subscribing from my newsletter. He added that I was "slocking *****" and that I had "lost my ethics."
I thought about the anonymous writer and reflected on what he said. It made me wonder how often any of us doing business online should send out our email. Weekly? Monthly? Hourly?
I couldn't snap Billy out of his trance.
It happened over thirty years ago. I was a teenager fascinated by the powers of the mind. I read about spirituality, psychic phenomena, UFO's, past lives, present problems, the magic of believing, and yes, even hypnosis.
The following is a letter in response to a question about how to write sales letters. This is something you could model in layout, tone, and ideas, to write your own letters. By the way, this is where your letterhead should go.
I learned about the one hypnotic command that always works from hypnotists. A good hypnotist will never give a subject a choice or offer a list of "reasons why you should fall asleep right now."
James Vicary, an advertising expert, went into a 1950s movie theater to test his devious new tool for persuading others.
One day many years ago I asked a man how he got new business. He replied, "Angels hand out my business cards."
The world's first Hypnotic Writer Author of "Hypnotic Writing" and "Advanced Hypnotic Writing"
