There are two words that are guaranteed to strike fear into the heart of any website proprietor: penalties and filters.
They damage rankings and ultimately may result in banishment from the search engines. However, before panic sets in, let us guide you through the basics of penalties and filters.
A penalty is caused by significant violations of a search engine's website guidelines, such as:
At this point we all know that Link Building is the latest and greatest with the search engines and that without link popularity it's nearly impossible to rank on the first page for competitive keyword phrases.
Link Reciprocation is quite a popular model for building link popularity for a website.
Another Google PageRank update appears to be underway or near completion. What that means for search engine optimization is a matter of debate inside the industry. But along PageRank toolbars, ranking has increased for lower ranked sites while it has decreased for previously higher ranked sites.
Search engines like Yahoo and Google store over ten billion web pages in their vast databases, so structuring and organizing this content is a major undertaking.
Understanding the nature of Google can be quite a daunting task. Clients ask frequently why it takes so long to see good results in Google, and why it can often times can be near impossible to achieve a top 10 ranking for a highly competitive keyword on the world's largest search engine.
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