If you want to be found in the search engines, it is important that you add search engine optimization to your action list. In a nutshell, search engine optimization-or SEO for short-is the process of making your web pages "search engine friendly."
So, you've designed a compelling web site that you're eager to show the world. Every day you add fresh content and tweak your pages to make them prettier, more informative and faster to download. It's gonna pay off, you tell yourself, as you upload several new pages to your web server.
I've been an "e-publisher" for a couple of years now. Publishing an e-mail newsletter (e.g., E-zine) is a fabulous way to market your web site. But getting started takes planning, hard work and commitment.
When you begin the design of your web site, one of the first things you need to do is decide on a color scheme. Although choosing colors seems like a relatively easy proposition, it's not easy at all. In fact, it's hard.
Build it and they will come. That might have worked in 1995 when the web was new, but today that's a fallacy. With more than 3.2 billion web pages competing against yours, if you don't promote it, no one will come.
If your Web site doesn't project a professional and polished image to your visitors, your credibility and that of your products and services will suffer. Image is everything -- especially online where your competitor is only one mouse click away!
