“psst… Hey buddy, ya wanna chant a mantra?” I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.
“I know half the money I spend on advertising is wasted, but I can never find out which half.”, John Wanamaker 1838 - 1922, founder of the first American department stores and 35th US Postmaster General.
All media is now digital. Holdouts which have not yet converted are desperately trying to figure out how to make the transition happen. As of February 2009, television signals will only be broadcast digitally; a leap necessitated by the immutable laws of physics, economics and government.
Organizing an emerging search marketing conference series is difficult. Beyond the choice of topics and speakers, there are a range of structural and financial issues to be worked through, public relations to be conducted and marketing efforts to be undertaken. Competing with a growing number of other conferences, gatherings and seminars, new search marketing shows have to climb a slope steeper than most.
Almost five months ago, I and several other writers suggested that 2008 was going to be the “Year of Analytics”. As the year approaches the half-way point, it turns out we were collectively half correct. The first five months of 2008 have seen a great deal of attention granted to analytics and the companies that provide them.
Sustaining Search Rankings and Increasing Site Conversions Over the past three months, the WebmasterRadio.FM show Webcology and WebProNews have run a joint series of radio shows with corresponding articles on the ten basic steps or stages shared by most effective SEO campaigns. Today, we cover the last section (but certainly not final points) in a round-up article aptly named, “Keeping It Up”.
Welcome to part four in this ten part SEO series. The ten parts of the SEO process we will be covering are:
This is Jill Whalen's fifth or sixth interview of the day, a fact I am critically conscious of before sitting down to speak with her at 2pm on the second day of last week's SES conference.
A few hours earlier, I breezed through the pressroom to check my emails and sort of eavesdropped on one of them. Watching Jill stir patiently while answering age-old questions is making me nervous. Obviously I needed to come up with some better questions.
Ever seen an iceberg? They are magnificent ice mountains, frozen floating islands bobbing around the most northern and southern oceans.
One of the most frequently asked questions readers and clients email StepForth Placement's SEO staff, revolves around how websites can be best optimized to meet the algorithmic needs of each of the major 4 search engines, Google, Yahoo, MSN and Ask.
iEntry 10th Anniversary
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