Just when I finally stopped getting the dreaded "Do I need commas or no commas in my Meta keyword tag" question, there's been a new stream of Meta tag questions being asked at the forum and in my email box.
Hi Jill,
If our navigation buttons are rollovers, I understand that search engines can't follow the links. Do you recommend repeating them as text links at the bottom of the page or is this unnecessary?
Best regards,
Marla
For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you're a search engine optimization specialist, you've probably had clients requesting that you create these types of pages for them.
What is it about the phrase "search engine optimization" that makes people go crazy? Is it because the phrase itself doesn't really make sense? As Bob Massa from SearchKing is fond of saying, we don't optimize search engines, we optimize Web pages. So perhaps that's part of the reason why people have a hard time agreeing on what SEO actually is.
Hello Jill, a quick question if your time permits:
I have read so many conflicting things about pay submissions to the likes of Yahoo, LookSmart, Teoma, Inktomi, and others. It is getting really expensive but we are considering doing it "just in case" it affects our rankings with engines.
I have a couple...ok three questions for you.
#1. What do you see in the future of the SEO marketing? My concern is that with everyone seemingly wanting to fatten their wallets with paid inclusion and PPC, that the search engines will drop the regular spidering and go with advertising. This would only make it impossible for the little guy to get good positioning. Will the Internet community "allow" for this to happen and just go along with it?
I couldn't find any "meaty" questions for this issue, so I thought I'd just talk generally about what makes a site "crawler-friendly." I used to call this "search-engine-friendly" but my friend Mike Grehan convinced me that the more accurate phrase was "crawler-friendly" because it's the search engine crawlers (or spiders) that your site needs to buddy-up to, as opposed to the search engine itself.
Hi Jill,
I'm confused in general about some SEO stuff. I was beginning to think I understood and then someone threw a wrench into my thoughts.
Hi Jill,
I'm an avid reader of your newsletter and have gained much from your advice, for which I thank you very much. My question is one that I have not seen addressed, unless I somehow missed it.
Jill, I've been working on optimizing a site that is not a new site. It's been a live site for quite some time. I was thinking of hand-submitting it to Inktomi, but realized MSN and Hotbot have already indexed it without me doing anything. Is it necessary to pay to have your site submitted if it has already been indexed for free? Is it possible that it will be dropped from Inktomi if you don't pay to submit?
Thanks for your help,
Mary Beth
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