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Your 2002 PR Plan Blueprint

Incorporate the ideas below into your 2002 PR strategy. Declare yourself an expert. Back it up with your knowledge.

Refine Your Company's eNewsletter to Increase Its Viral Potential

Just as your business can't be everything to everybody, you should structure your company's enewsletter following the same rule. It is your most powerful PR and marketing tool. Unleash its viral potential by providing your readers with information worth passing on to their collegues. I recently gave my enewsletter a makeover. Give your publication one by following these simple tips: